If likened to a building, build a blog then what must be done first is to build a strong foundation so that later the building will be solid and not easily shaken. Likewise by building a Blog, the first step that must be taken into consideration is to examine each part (internal) of a blog and try to maintain and regulate the balance before doing SEO Off Page Optimization. That is why we have to rush in the optimization off (Off Page) , if the foundation originally had not yet ready.
For that, before going further the following things are needed as an initial foundation for building a blog.
Templates are the initial framework where a blog will be built. In this section we are required to know more about the character of a template. Do not choose a template only from the outside view, but also need to see the structure in the template whether it is good and friendly with search engines.
Heading Tag Settings (H1 - H6)
This is an important matter that must be arranged in such a way. In accordance with the elements recommended by search engines to be more able to recognize a blog. We recommend that you avoid using two or more H1 tags in static posts and pages. Next, in the subtitles we use the H2 Tag (heading 2) and so on up to the smaller Heading.
Content or Content
Content Is King is what is often discussed by SEO experts around the world. Now the question is what kind of content can be said to be in the category of quality content?
According to some recommendations, that is unique content is not the result of copasthat we often hear about the assessment of quality content. But of course it is not enough just to be unique, there are still several other factors that will make the content quality in the eyes of search engines.
Menu or Navigation
Menu or Navigation on a blog can we liken it as the first step to guide a visitor to go further into our blog. We can imagine, if a luxury hotel without a receptionist greeting guests. Guests will not know what facilities the hotel has provided to make a guest feel at home for a long time. And there is a possibility that he will decide to think of looking for another hotel that is able to give recommendations about what he needs.
Navigation can be in the form of key information such as Contact Pages, About, Disclaimer, and not to miss the Sitemap or Table of Contents as an important part of the blog. Then can also be added with menus for Categories and others.
With the completeness of the Menu it will greatly assist visitors in finding the information he is looking for. And it will be a recommendation from us that will develop into a guide path for visitors to continue exploring every blog article.
Not only that, a good navigation system will open opportunities for a blog that will be displayed with Sitelink on SERP, especially Google.
Post Title has an important role and must fulfill the keyword element. In this case, creativity and ideas are needed, as well as the ability to read potential keywords that will be typed by potential visitors on search engines.
Another element that is no less important in determining the title of the article is to have relevance to the contents of the article in question. For that we can install a related article widget that is usually installed after the end of an article.
Navigation Links on Content
On a blog, links that link one page to another, play an important role in increasing rankings. This function is similar to the Navigation Menu I mentioned above. The link is useful as a bookmark for visitors when searching for further information or related. Usually these links can be in a related article widget that is usually installed after the end of an article.
Keywords or keywords must be adjusted to the topic and article title. In general, the main keywords that we aim at are attempted to contain elements of the article title and are relevant to the content. In this case a little addition of words to increase the chances of getting visitors who use search engines to find information. It's best to avoid single keywords, because almost all single keywords will always be tough competition.
Setting or Keyword Laying on Content
In an article there will usually be several Paragraphs, divide and arrange the main keywords in each paragraph in an appropriate and balanced manner. Don't stack keywords in just a few paragraphs. Summarize these keywords as naturally as possible and pinned them evenly on some parts of the content.